| Wilcox-Mosher-Leffholm Paper Company in Minneapolis was an "old-line paper merchant" in every sense of the word. Organized by the three partners in 1923. It had a solid reputation locally but there was little effort in sales promotion, no marketing innovations and even the facilities were antiquated. Sprawling over parts of five floors in an old building near Washington and Portland; storage, order handling, and inventory was a perpetual problem. Cramped eight-foot shelving, one slow elevator and the necessity of moving materials by hand contributed to high labor costs. |
