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Questions to Ask When Specifying Paper: |
| • What is the intended use? (Folder, brochure, direct mail etc.) |
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| • What is the budget for the project? |
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| • How long will the piece be kept? (Annual report, reminder postcard, coffee table book) |
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| • Does the piece have full ink coverage? |
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| • Does the piece contain a lot of text and/or color photography? |
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| • Will you need to write or print on the paper? |
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| • What type of finishing/binding will be required? |
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| • Does the project require a recycled sheet? |
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| • Do you need a mock-up? |
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